Hope-Killer for Re-Hire: Brand Obama and the Management of Popular Expectations

23/06/11 0 COMMENTS

Obama’s top image-molder David Axelrod claims to reject “the notion of a political brand….’We’re not an iPod or a box of soap,” he tells USA Today, adding that “a campaign gives you a chance to talk to people…without cloudy filters. You can speak directly to them through advertising…You get a chance to communicate your story in a…pure and authentic way”…Nonsense. Axelrod is lying through his teeth, of course. He know very well that Obama is in fact a box of soap – that political advertising, like commercial product advertising, is about creating irrational attachments and poorly informed decisions. Read entire article here.

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